Blog
Notes for the AI-native agency.
Guides and best practices on reporting, marketing data, and putting AI to work for your clients.
GuidesJuly 19, 2026
AI SEO vs. traditional SEO: track your ChatGPT and Perplexity visibility — and fix it
AI answers are becoming a second search results page. Here's how AI SEO differs from classic SEO, how to measure whether ChatGPT and Perplexity mention you, and how to close the gaps.
GuidesJuly 19, 2026
Google Ads MCP: connect and safely automate Google Ads from AI chat
How to wire Google Ads into Claude or ChatGPT with a governed MCP — what it can read, what it can change, and the approval gate that makes automation safe on live spend.
Why use an MCP connector for marketing
Best PracticesJuly 3, 2026
Why use an MCP connector for marketing
Your agency's marketing data is a gold mine you can't dig — dispersed across Google Ads, Meta, GA4 and Search Console. An MCP connector turns it into something AI can actually act on.